LUO Qing

【Personal Profile】

25 years contributions on the leadership of academics and executive administration in international education innovation.

Member of the expert committee of Sino-foreign cooperation education on Education Ministry of China, Member of the evaluation committee of Sino-foreign education on China Academic Degrees and Graduate Education Development Center (CDGDC), Education Ministry of China.

Secretary General of Education and Cultural Communication Affairs at the EU-China Municipal Development Commission. Visiting Professor of the Erasmus Programme and at the University of Florence in Italy and the University of Lugano in Switzerland. Senior Visiting Scholar and Head of Scientific-Research Projects at the Olympic Studies Centre of the International Olympic Committee and the European Audiovisual Observatory of the Council of Europe.

Founding Dean and previously served as Secretary of General Party Branch at the Faculty of International Media, Secretary General of the International Alliance of Higher Education in Media&Communications and Head of International Office and Professor and PhD-Candidate Supervisor at the Institute of Communication Studies, Communication University of China.

Held a temporary post at Hainan Free Trade Port in 2020-2022 and joined China’s ministerial and provincial development of “International Education Innovative Island”. Served as President Assistant at the Administration Bureau of Hainan Free Trade Port (FTP)Lingshui Li’an International Education Innovation Pilot Zone and Executive Dean at International United College. Beneficiary of a joint PhD programme of the China Scholarship Council’s State Key Laboratory at the Communication University of China and the University of Cologne in Germany.

Oversaw seven landmark projects in the establishment of international schools in over two decades, namely:

1. 2010 – 2017

Established the Secretary Office of the Chinese-led International League of Higher Education in Media and Communications and served as its Secretary General. The League developed into 65 top tertiary educational institutes from 36 countries, which covered and integrated disciplines related with media, such as arts, informatics, technology, engineering and management.

2. 2013 – 2018

Established and served as Founding Dean for seven years at the Faculty of International Media, Communication University of China, China’s first Sino-foreign cooperative educational institute for general media and art as approved by the Ministry of Education. Economic benefits were generated through the setting up of the institute, which involved foreign universities cooperations, licence application in the Ministry of Education, students and faculties recruiting, education space setting, assessment, career support and graduate assessment. Innovatively promoted the development of internationalised disciplines.

3. 2019 – Present

One of the first tertiary educational institutes to settle in the Hainan Free Trade Port. Served as President Assistant at the Administration Bureau of Lingshui Li’an International Education Innovation Pilot Zone. Co-established and served as Executive Dean at International United College, which began recruiting students in 2021, with the innovative educational model of “general sharing + small colleges”.

4. 2010 – Present

Expert at a expert and review committee of Sino-foreign cooperation education of the Ministry of Education since 2013.

5. 2013 – 2018

6. The joint school with the U.S. became the first Sino-foreign cooperative educational institute to be certified by the ACCSB.

7. 2015 – Present

Served as the Founding editor of Global Media and China, the first SSCI international academic journal in social science started by Chinese universities, which is co-published globally by the internationally publishing group SAGE.

8. Led and published the first multinational scientific research on the Olympic global communications as authorised by the International Olympic Committee, which has been included in the Olympic Museum.Served as Internationalisation Advisor at China’s Publicity Department, China Global Television Network, State Development & Investment Corporation. Visiting Professor at the Council of Europe, in the EU and universities in Switzerland, Italy, France and Greece. Author of two English monographs published by Routledge and Taylor & Francis and 20 theses in SSCI journals. Project Manager of the innovative cultivation of international talent of the China Scholarship Council.

【Education】

【Career】

【Publications】

[1] Encoding the Olympics-The Beijing Olympic Games and the Communication Impact Worldwide . Routledge (2010)

[2] The International Journal of the History of Sport(SSCI) Volume 27 Number 9/10 June/July 2010 (Editor in Chief), Routledge Taylor & Francis

[3] A Comparative Study of Foreign Radio, Film and Television Systems. China International Radio Press (June, 2007)

[4] Chinese translation of Creative Economy and Culture: Challenges, Changes and Futures for the Creative Industries (2022)

[5] New Media Communications, textbook for international media studies. Communication University of China Press(2010)

[6] SSCI Journal: Constructive or Confrontational? Chinese Media Reporting on London 2012, The International Journal of the History of Sport.

[7] SSCI Journal: People’s Daily: An Evolutionary Narrative on Asia in Its Coverage of the Asian Games, The International Journal of the History of Sport.

[8] SSCI Journal: The Triple Asian Olympics: The Modern Media & Olympics Research – Challenges and Possibilities. The International Journal of the History of Sport.

[9] SSCI Journal: The Triple Asian Olympics: Asia Ascending- Media, Politics, Geopolitics. The International Journal of the History of Sport.

[10] SSCI Journal: Attitude Towards China Before and After the Beijing Olympics, The International Journal of the History of Sport.

[11] SSCI Journal: Representing the Opening Ceremony: Comparative Content Analysis from USA, Brazil, UK, and China. The International Journal of the History of Sport.

[12] SSCI Journal: Encoding the Olympics ——Visual Hegemony, The International Journal of the History of Sport.

[13] SSCI Journal: Epilogue: Give Me Please, a Pair of Eyes with Buddha’s Insight, The International Journal of the History of Sport.

[14] SSCI Journal: When West Met East through the Beijing Olympics, The International Journal of the History of Sport.

[15] International Communication of China’s Targeted Poverty-Alleviation in Rural Areas: A Case Study Based on the Short-Video Programme Series “New Rural China”.(2020)

[16] Global Communication Effects of the Dialogue between the American and Chinese Presenters: A Case Study of a Global Media Event Involving China. Global Communication Journal, TsingHua Press(2019)

[17] Exploration and Revelation of the Development of Social Television in Germany.(2018)

[18] Practice and Revelation of the International Alliance of Higher Media Education.

[19] The Internationalisation of Higher Media Education: Challenges, Opportunities and Responsibilities. International Forum of Higher Media Education 2012.

[20] A Study of the New Rules for the Audiovisual Media in the European Union.

[21] “Focus 2013 World Film Market Trends- Peoples Republic of China”, a report for the European Audiovisual Observatory of the Council of Europe.

[22] The Introduction of Quality International Educational Resources and Organisational Innovation: A Case Study Based on the Communication University of China.

[23] Soft Power and International Communication.

[24] Modern English/ French/ Chinese Sports Dictionary.

[25] The Development Means of Television Shopping in South Korea.

[26] Lessons from the Development of the Mobile-Content Industries in South Korea and Japan.

[27] From the Market, for the Market: Lessons and Reflections on the Public-Funding Policy of the European Union for Film and Television.

[28] From PCC to UCC: New Video Economy in the 3G Age in Japan and South Korea.

[29] Understanding Chinese Contemporary Society through the Perspective of Media and Transformation.

[30] Sport, Communication and the World. Asian Communication & Media Studies 2007.

[31] Global Sports Hours and Major Sports-Broadcasting Perspectives.

[32] A Study of the Management Systems and Policies of the European Union for Film and Television.

【International Projecta and Academic Visiting】

[1] Beneficiary of the China Scholarship Council-German Academic Exchange Service project, State Key Laboratory at the Communication University of China and the University of Cologne in Germany (December 2001 – April 2002);

[2] Holder of the joint PhD degree from the Institute for Broadcasting Economics at the University of Cologne in Germany (2001 – 2003);

[3] Visiting Scholar at the European Audiovisual Observatory of the Council of Europe (March – May 2004 and December 2013 – May 2014);

[4] Visiting Scholar at the Olympic Studies Centre of the International Olympic Committee (February – May 2007);

[5] Senior Visiting Scholar at the University of Florence in Italy (2009 – 2010);

[6] Visiting Scholar at the Annenberg School for Communication and Journalism, University of Southern California, and at Columbia College of Missouri (May 2013);

[7] Visiting Professor for the Master of International Communication Programme of the Erasmus Programme,EU (2012 – 2013);

[8] Visiting Professor at the Faculty of Communication, Culture and Society of the University of Lugano in Switzerland (2005 – Present) and Joint Chief Editor of “Chinese Media Observatory”;

[9] Director of the Research Alliance for the International Communication Effects of the Olympics of the Olympic Studies Centre of the International Olympic Committee and Member of the Professional Media-Evaluation Committee (2012 – Present);

[10] Member of the Editorial Board of International Journal of Sport History, an international SCCI academic journal;

[11] Head of the selection committee for visiting Chinese scholars to the Missouri School of Journalism at the University of Missouri, the New York Institute of Technology, Columbia College Chicago and Northeastern University in the U.S. (2012 – Present);

[12] The project “Communications In the Olympics：The Challenge & Opportunity for Beijing 2008 in Intercultural Exchange” received First Prize for the global selection of key subject of team project from the Olympic Studies Centre of the International Olympic Committee (2008).

【Awards】

[1] Headed the research project on big-data visualisation, “Policy Changes in the Management and Service of Foreigners in China (1949 – 2019)”, Silver Award for Best Data Content of China Data Content Competition 2020 from the Research Committee for the History of Internet Communication of the Chinese Association for History of Journalism and Communication;

[2] “A Study of the Management Systems and Policies of the European Union for Film and Television”, 2nd Prize for National Radio and Television Academic Literature in 2009 from China’s National Radio and Television Society;

[3] “From the Market, for the Market: Lessons and Reflections on the Public-Funding Policy of the European Union for Film and Television”, 3rd Prize at the 10th Award Ceremony for Radio and Television Theses in 2009;

[4] Selected as “Outstanding News Commentator of the Year” by Radio Beijing Corporation in 2010;

[5] Received the “Award for Outstanding Contribution to the Spreading of Chinese Culture” at the 1st Forum on Eastern and Western Integration and Communication hosted by Home and Abroad News Press in 2013;

[6] The film “Challenging Times” received 3rd Prize for Outstanding Documentary at Asia Micro-Film Festival from China Television Artists Association in 2013.

【Research Projects】

[1] OSC-International Olympic Committee: Beijing Olympics and its Interantional Communication Impact, Project organizer cooperated with 15 Olympic reseach center worldwide(2018-2012)

[2] Beijing Radio & Television Station: Research on the transformation, upgrade and measures for the protection of radio, television and online-audiovisual intellectual property.

[2] China Global Television Network: Research on the communication and promotion of foreign social media in 2020.

[3] The Education Department of Hainan Province: Research on the opening up, reform and innovation of education in Hainan.

[4] China Global Television Network: International communication and global promotional project for the 70th anniversary of the diplomatic relations between India and China.

[5] Research on big-data visualisation: “Policy Changes in the Management and Service of Foreigners in China (1949 – 2019)”

[6] Sub-topic of the National Social Science Fund of China: “How the Chinese Cultural Circle Affects the Global Communication of China and its Culture: Reconstructing Cultural Identity”.

[7] Department of International Education of China’s Ministry of Education: Research for the white book Chinese Education for global communication.

[8] Department of International Education of China’s Ministry of Education: Educational plans and outline for research project on the development of Sino-foreign cooperation in running schools.

[9] Research on the internationalisation of Chinese state-owned enterprises and their global communications strategies.

[10] The Science and Technology Office of Chaoyang District, Beijing: Incubator for international convergence-media technology for digital images and artistic innovation.

【Academic Part-time jobs】

[1] Member of the expert committee of Sino-foreign cooperation in running schools of China’s Ministry of Education.

[2] Expert at the evaluation committee of Sino-foreign cooperation in running schools of China Academic Degrees and Graduate Education Department Center.

[3] Secretary General of Education and Cultural Communication at the EU-China Commission.

[4] International Vocational Colleges Alliance, Deputy Chair