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【个人简介】

2010年获得南京大学电子商务专业学士学位，2016年获得新加坡国立大学信息系统专业博士学位。主要研究领域为电子商务，人机交互，网络消费者行为等。学术论文发表于Management Science， Journal of the Association for Information Systems，Psychology & Marketing，Electronic Commerce Research，Journal of Retailing and Consumer Services，The Service Industries Journal等学术期刊以及International Conference on Information Systems (ICIS)等学术会议。

【教育与工作经历】

【期刊论文】

1. Xue Yang*, Cheng Luo*, Mengyue Yan, “Break the Flow: The Impact of Interruptions on Users’ Decision Efficiency in Mobile Shopping,” Electronic Commerce Research, 2024

2. Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, Catherine Tucker, “Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising,” Management Science, 2023

3. Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, Hock Chuan Chan#, “Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction,” Journal of the Association for Information Systems, 2021, 22(6): 1686-1714

4. Chundong Zheng, Ning Liu, Cheng Luo*, Lin Wang, “Effects of the Severity of Collective Threats on People's Donation Intention,” Psychology & Marketing, 2021, 38(9): 1426-1439

5. Min Zhang, Yuzhuo Li, Rongjie Gu, Cheng Luo*, “What Type of Purchase do You Prefer to Share on Social Networking Sites: Experiential or Material?” Journal of Retailing and Consumer Services, 2021, 58, doi:10.1016/j.jretconser.2020.102342

6. Min Zhang, Fang Qin, G. Alan Wang, Cheng Luo, “The Impact of Live Video Streaming on Online Purchase Intention,” The Service Industries Journal, 2020, 40(9-10), 656-681.

【会议论文】

1. Cheng Luo, Yi Shen, Yang Liu, “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience,” 40th International Conference on Information Systems (ICIS 2019), Munich, Germany.

2. Cheng Luo, Ya Zhou, “Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption,” 39th International Conference on Information Systems (ICIS 2018), San Francisco, USA.

3. Cheng Luo, Zhenhui Jiang, Cheng Yi, “The Power of Autonomy: Effect of Undesired Choice on User Behavior and Attitude,” 33th International Conference on Information Systems (ICIS 2012), Orlando, USA.

【所获奖项】

1. 天津大学第四届教师教学创新大赛二等奖

2. 天津大学第九届师德表彰“教书育人”先进工作者

3. 天津大学本科生毕业设计(论文)优秀指导教师(2020届、2023届)

4. 天津大学“优秀师友导师”(2023年)

5. 开云手机在线登陆入口-开云(中国)部“优秀共产党员”

6. 开云手机在线登陆入口-开云(中国)部第二届青年教师教学基本功竞赛一等奖

【承担科研项目】

1. “让我们一起线上购物吧!探究影响消费者协同购物效果的因素及其作用机理”，国家自然科学基金委员会，面上项目，在研，主持

2. “基于眼动分析的在线视频广告有效性研究：用户控制力对用户感知和行为的影响”，国家自然科学基金委员会，青年项目，结题，主持

3. “网络消费者行为对在线视频广告有效性影响机制研究”，天津市科学技术局，青年项目，结题，主持

【企业合作项目】

1. “VR火灾求生体验的生理心理测试分析研究”，公安部天津消防研究所，结题，主持